Alexander Pichugin

Smart & Sustainable Cities | Citizen & Customer Experience | Behavioural Design & Insights

Projects and clients
Project from 12 countries in the portfolio, big-scale projects, multidisciplinary competencies, enterprise and governmental-level NDA projects.
Over 15 years of experience, working with UX/CX since 2008 and with Smart City projects since 2013.
Conferences
Constant improvement and networking is a sign of true professional
Attending:
Cities and Logistics @ FIL, Lisbon
Smart Cities Tour 2019 @ Fórum Picoas, Lisbon
WebSummit 2017, 2018 @ Altice Arena, Lisbon
Smart Cities Summit 2018 @ Centro de Congressos, Lisbon
Lunch-debate 2017 Turismo de Portugal @ Hilton, Vilamoura
MBLT 2015 @ Digital October, Moscow

Speaking:

"Behavioural Economics at Smart Cities" at Smart Cities Summit 2019, FIL, Lisbon Portugal
"Creating great (admin) interfaces" at WordCamp Lisbon 2019, Portugal
Series of webinars on Neuromarketing at InnMind, 2017, Switzerland
"How to get your clients using neuromarketing" Workshop at NERA (Algarve, Portugal)
Neuromarketing and UX Interviews at TetraSales channel
"New world working opportunities" Lecture at ESLA, Algarve, Portugal
"Technological view on perfection" Speech at Russian Internet Forum 2011, Moscow, Russia
Competences
Citizen & Customer Experience
Your unfair advantage is to deliver great experiences to your customers or citizens with an understanding of human cognition.
Behavioural Design & Insights
Improve products and services design by applying neuromarketing and behavioural economics knowledge.
Product & Service Hacking
Hack your design approach and processes to increase client engagement, retention, return, enjoyment and advocacy rates.
Smart & Sustainable Cities
Make your city to be one of the first ones delivering great services for their citizens with the human-centric approach.
In 2015 Barack Obama issued an Executive Order directing all US federal agencies to apply insights from behavioural science to improving programs and to rigorously evaluate the impacts of these insights.
The UK government has had a Behavioural Insights team in place since 2010. The New South Wales government followed suit in 2013. In Australian state Victoria the Behavioural Insights Unit is part of the Department of Premier and Cabinet's Public Sector Innovation Branch.
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