Human-centred approach for Better Products & Sustainable Future
Alexander Pichugin
■ 16 years in Web Design & Development
■ 12 years in Product Design, User Experience, Interaction Design
■ 10 years in Neuromarketing, Branding, Art Direction
■ 12 years in Product Design, User Experience, Interaction Design
■ 10 years in Neuromarketing, Branding, Art Direction
Behavioural Insights for Better Products
Human-Centred Design Approach ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀ Visionary | Futurist | Speaker
Human-Centred Design Approach ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀ Visionary | Futurist | Speaker
Conferences & public activities
Mentor, Speaker
"Digital Ball" Producthon (Product hackathon)
“City for life: Murmansk”
Moscow, Russia, 2021
Jury Member
Startups competition by Seedstars
“Seedstars Maputo”
Maputo (online), 2020
Speaker
“Sharing Economy” Think Tank
by British-Portuguese Chamber of Commerce
Lisbon, Portugal, 2019
"Digital Ball" Producthon (Product hackathon)
“City for life: Murmansk”
Moscow, Russia, 2021
Jury Member
Startups competition by Seedstars
“Seedstars Maputo”
Maputo (online), 2020
Speaker
“Sharing Economy” Think Tank
by British-Portuguese Chamber of Commerce
Lisbon, Portugal, 2019
Speaker, Panel Moderator
IoT&AI WorldSummit
"Behavioural Economics in Cities of Future"
Kazan, Russia, 2019
Speaker
WordCamp Lisbon
"Creating great (admin) interfaces with Wordpress"
Lisbon, Portugal, 2019
Speaker
Russian Internet Forum
"Technological view on perfection"
Moscow, Russia, 2011
IoT&AI WorldSummit
"Behavioural Economics in Cities of Future"
Kazan, Russia, 2019
Speaker
WordCamp Lisbon
"Creating great (admin) interfaces with Wordpress"
Lisbon, Portugal, 2019
Speaker
Russian Internet Forum
"Technological view on perfection"
Moscow, Russia, 2011
Competences
Product Hacking
How to increase client engagement, retention, return, enjoyment and advocacy rates?
Let's hack your approach to client interaction with the understanding of human behaviour and decision-making processes!
Let's hack your approach to client interaction with the understanding of human behaviour and decision-making processes!
Customer Experience
Knowing how to deliver the right experiences to your customers could be your unfair advantage that is game-changing.
And to properly deliver the great experience it's invaluable to understand human cognition.
And to properly deliver the great experience it's invaluable to understand human cognition.
Behavioural Insights
Neuromarketing and behavioural economics researches reveal underlying processes of human decision-making scenarios and enable me to obtain unprecedented insights about product and service design improvements.
Sustainable Future
As the majority of the population already living in a city and urban areas, citizens are staggered with the influx of the stimuli.
There is an apparent need to build products and services with a sustainable and human-centred approach.
There is an apparent need to build products and services with a sustainable and human-centred approach.
In 2015 Barack Obama issued an Executive Order directing all US federal agencies to apply insights from behavioural science to improving programs and to rigorously evaluate the impacts of these insights.
The UK government has had a Behavioural Insights team in place since 2010. The New South Wales government followed suit in 2013. In Australian state Victoria the Behavioural Insights Unit is part of the Department of Premier and Cabinet's Public Sector Innovation Branch.
The UK government has had a Behavioural Insights team in place since 2010. The New South Wales government followed suit in 2013. In Australian state Victoria the Behavioural Insights Unit is part of the Department of Premier and Cabinet's Public Sector Innovation Branch.
Behavioral insights
Contacts
I'm now in Lisbon, Portugal
and available to work worldwide
and available to work worldwide
